B&G Foods Announces Pricing of Initial Public Offering

NEW YORK, October 8, 2004 - B&G Foods Holdings Corp., a manufacturer and distributor of high quality, shelf-stable foods, today announced its initial public offering of 17,391,305 Enhanced Income Securities (EISs)™, or EISs. Each EIS represents one share of Class A common stock and $7.15 principal amount of 12.0% senior subordinated notes due 2016. In the aggregate, the EISs represent 17,391,305 shares of Class A common stock and $124.3 million aggregate principal amount of 12.0% senior subordinated notes due 2016. The EISs will be listed on the American Stock Exchange under the symbol “BGF.” The Company is also selling separately (not in the form of EISs) an additional $22.8 million aggregate principal amount of 12.0% senior subordinated notes due 2016. RBC Capital Markets Corporation, Credit Suisse First Boston LLC and Merrill Lynch & Co. are acting as joint book-running managers, Lehman Brothers Inc. is acting as joint lead manager and Piper Jaffray & Co. is acting as comanager of the EIS and separate senior subordinated notes offerings.

B&G Foods was acquired in December 1996 by Bruckmann, Rosser, Sherrill & Co. L.P (“BRS”) and management. B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high quality, shelf-stable foods across the U.S., Canada and Puerto Rico. The Company’s products include Mexican-style sauces, pickles and peppers, hot sauces, wine vinegar, maple syrup, molasses, fruit spreads, pasta sauces, beans, spices, salad dressings, marinades, taco kits, salsas and taco shells. B&G Foods competes in the retail grocery, food service, specialty store, private label, club and mass merchandiser channels of distribution. Based in Parsippany, N.J., the Company’s products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Brer Rabbit, Emeril’s, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, San Del, Ac’cent Sa-Son, Trappey’s, Underwood, Up Country Organics, Vermont Maid and Wright’s.

BRS is a New York based private equity investment firm with approximately $1.2 billion under management. BRS was founded in 1995 and has since invested in over 25 companies in the following industries: restaurants, consumer goods, specialty retail, recreation/leisure, apparel, home furnishings, industrial and commercial services, commercial equipment manufacturing, wholesale distribution and healthcare services. BRS makes leveraged buyout, recapitalization and growth capital investments in companies with superior management, predictable cash flow, strong market share and growth potential. All management teams of BRS companies are equity investors in their businesses.

CONTACT: Paul Kaminski - Bruckmann, Rosser, Sherrill & Co., 212-521-3700
E-MAIL: kaminski@brs.com
WEBSITE: www.brs.com